Mobile Marketing

Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS and MMS, social media, and apps.Mobile is disrupting the way people engage with brands. Everything that can be done on a desktop computer is now available on a mobile device. From opening an email to visiting your website to reading your content, it's all accessible through a small mobile screen.

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Mobile Marketing Services

Short Message Service (SMS)

The SMS or text message is the most common and the traditional method of mobile marketing wherein the customized messages according to the customer’s demographics are sent to their personal mobile phones.

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Multimedia Message service (MMS)

The MMS is again one of the traditional forms of mobile marketing, wherein the media or images of maximum length can be sent to other mobile phones without any internet connection.

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Quick Response Codes (QR)

The QR code is a mobile application that can be downloaded on the smartphones through which the consumer can read the barcode to know about the details of the product.

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How many people use mobile apps?

Don’t end up being a needle in the haystack. Market and get your app discovered!

To create a profitable business out of a mobile app there should be a clear and efficient app marketing strategy. Remember a good app with a very good app marketing process can lead you to monetize your app effectively.

An app marketing strategy is centrally focused on generating a high ASO or App Store Optimization score. At OpenXcell we employ a long list of methods to achieve that.

Let us have a look at the mobile app market statistics:

  • 1.2 billion People at the end of 2012
  • Forecast to grow at a 29.8 percent each year
  • 4.4 billion Users by the end of 2017
  • Much of the above growth will come from Asia

How do you make money from mobile apps?

  • In 2013 there will be 81.4 billion downloads, 90 percent of these will be free apps.
  • By 2016 there will be 309.6 billion app downloads, but 93 percent will be free
  • The number of downloads featuring in-app purchase will increase from 5 percent of total downloads in 2011 to 30 percent in 2016.
  • The share of revenue from in-app purchases will increase from 10 percent in 2011 to 41 percent in 2016.