Customers open emails they connect with and those, which sound relevant. So, the first thing you need to do is to understand your customer’s expectations and things that matter to them the most.

Whenever you shoot an email ask yourself, “Does the email content, especially the subject line matter to my customer?”

Email campaigns can surely hike sales, provided you stimulate and inspire the audience towards investing their money in your brand/ products.

Content that offers value to the customers, for example, a discount or sale would elicit an instant response. But, emails are not just meant to inform customers about offers and discounts.

There is a journey that each brand has to travel vis-a-vis each customer to drive him/her to reach to the end of the sales funnel and ultimately make a purchase.

Buying an email list is strictly a no-no! As these email ids are not verified and not all are interested in your brand. The email list is of no use if your subscribers do not open your emails. If subscribers aren’t actively engaging with your emails or aren’t interested, your email campaigning efforts are redundant.

Sending an email once a month helps to create your presence in someone’s mind. Twice or thrice a month develops a connect and doesn’t create a nuisance. But, when you send emails four times a month it creates consistency.