Digital marketing is any kind of marketing that is geared towards smartphones, laptops, tablets and basically any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print and film, whereas when it comes to digital marketing we want to be thinking about apps, websites, blogs, social media, email and online content.

The social media Elements  your company uses to measure traffic or find opportunities should be based on your business growth . These are common elements used to measure social media marketing performance:

• Impressions 
• Engagement
• Mentions
• Social Referral Traffic
• Followers 

To get the best picture of how social media is benefiting your company, look at social media elements  in tandem with the other channels. 

Social media is a great way to spread word about your business and get customers interested in your products. However, there are some common issues that you might face when doing so.

• Defining Marketing Goals 
• Identifying the Right Platform
• Understanding the Target Audience
• Declining Organic Reach And Engagement Rates
• Increasing Ad Cost

Nowadays, social media is one of the most effective, cost-effective and cheapest ways to reach your target audience. However, many companies are struggling to keep up with the changing trends in social media marketing.

Content marketing is the marketing of products or services using content, especially online content. It's a way to attract and retain customers through useful and relevant content that informs and inspires them. If you're looking to improve lead generation and brand awareness for your business, then content marketing is the right strategy.