Responsibilities

Participate in forming effective paid search strategies

Launch and optimize various PPC campaigns

Oversee accounts on search platforms (e.g. Google AdWords, Bing)

Be involved in keyword selection and audience targeting

Monitor budget and adjust bids to gain better ROI

Track KPIs to assess performance and pinpoint issues

Produce reports for management (e.g. dashboards)

Write attractive and concise copy for adverts

Suggest and develop new campaigns across multiple channels

Maintain partnerships with PPC ad platforms and vendors

Find ways to reduce risk of click fraud

Keep abreast of PPC and SEM trends

Requirements and skills

Proven experience as a PPC Manager or Digital Marketing Specialist

Experience in data analysis and reporting

Knowledge of SEO and digital marketing concepts

Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

Understanding of HTML and XML is a plus

Proficient in MS Office (particularly Excel)

Excellent communication skills

Analytical thinking with strong math skills