Digital marketing could become intimidating if you try to do it on your own or manage it in-house. Your competitors are doing everything to drive growth with digital marketing and most likely have an agency on board. To stay competitive, you should outsource partially or completely to a digital marketing agency.

Digital marketing is a universe in itself. It comprises numerous features and presents abundant possibilities and it is nearly impossible knowing all of them, let alone having mastery over them.

Thus, the larger and more competent and experienced your team, the more exposed you are to the world of digital marketing and the more aware you are to the possibilities available in digital marketing.

A limited team or limited knowledge will yield limited results, even though the team will perceive them as the ultimate achievable results due to limiting collective paradigms of the team.

When we compare in-house and outsourced digital marketing, we actually compare the cumulative knowledge and experience available in both the options. We compare their costs and pay-offs. We compare the threats they pose, the comforts they will give us.

1) Beat online competition

Most likely, your top competitors out there in the market realize the importance of digital marketing and have been investing in it successfully to grow their business. You cannot afford the time it takes to create an in-house team of digital marketing professionals comprising strategist, researcher, analyst, SEO expert, campaign experts, content writer. All businesses, big and small, should find an agency that takes up the job of creating an online strategy and implement it in a way that gives your business an immediate edge over its top competitors.

2) Affordable

Agencies have various packages at different rates available for new, growing and big businesses. Different services are placed under the same package and there’s no need for the company to pay individual people for their respective services.

One-time pay can do the trick, so you don’t have to go through the fuss of transferring money to a bunch of different accounts. The accumulated fee of individual services is always greater compared to the packages provided by digital marketing agencies.

3) Structured

Agencies have a balanced structure. The various departments consist of strategists, copywriters, art directors, designers, illustrators, content writers, web designers etcetera. There’s an equal distribution of work amidst the employees who do the work allotted to them within a set deadline. The importance of a structure exists in the fact that it helps in deriving good results within a limited period of time.

4) Innovation

The members present in an agency constantly brainstorm ideas that would enhance the digital marketing results and improve the company/ client’s image in the market. Most of the members of the team are well acquainted with and experienced in the digital field, so their minds are always brimming with fresh ideas that would bring forth innovative, creative and new plans into the picture.

5) The target audience is easily reached

The target audience in marketing refers to the group of people whom the message or product is meant for. The very motive of marketing is to deliver a message to certain people present in society, which in return would increase sales.

An agency goes through a phase of thorough research in order to decide where, how and when the message will be delivered to the people, which would create the greatest impact and ensure great results.

6) Better insights & report

A digital marketing agency by virtue of the business they are in, keep themselves abreast of the latest technology, latest trends, industry updates and case studies. They have worked with clients from a wide range of industries with different visions and goals and are adept at customizing the digital strategy for your business needs. They are equipped with better insights to know what combinations of digital channels will best suit the type of your business. They will also be prepared for possible risks with mitigation plans.

7) The use of the latest technology

Good agencies have access to special tools and software which gives them the benefit of fast and accurate research, analysis and strategy, less repetitive activities, faster implementation, optimum ROI and faster achievement of business goals.

8) The success of the client and agency goes hand-in-hand

Agencies will do anything in their power to bring a business into prominence because the success of the business adds to the success of the agency itself. The reputation of an agency depends on the amount of success the client has acquired.

9) It helps in creating a presence in various social media platforms

The advent of Facebook, Twitter, Instagram, Pinterest, and more, is the reason why the popularity of the internet has dramatically increased over the years. In the 21st century, not being a part of these social media platforms is equivalent to living in a cave. Agencies know the little tricks and hack to give your businesses, a voice amidst the traffic on the internet. They do so with the help of catchy blogs, videos, posts and images. They do their best to grasp the target audience’s attention and interest.

10) More time for core business

Outsourcing digital marketing to an external agency save you time and energy to focus on your core business. We are in the era of outsourcing. More and more businesses are opting for outsourcing non-core activities to third parties. Pay-roll preparation, packaging, shipping, fabrication of sub-assemblies, purchasing, transportation and hiring are some examples of outsourcing. The focus on outsourcing stems from a growing realization that it is not possible to be competitive in non-core activities and it is, therefore, advisable to hand over such activities to the third parties.