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What is Online Marketing?
Online Marketing is a collective name for all marketing practices that take place online. These are activities where you share a message about your brand, product, or services via online channels. This message is shared effectively and measurably with potential customers. In online marketing, you can think of the use of e-mail, social media, advertisements in the search results, and improving the natural findability in Google, Bing, Yahoo, and other popular search engines.
Online marketing is synonymous with internet marketing, digital marketing, web marketing, website marketing, e-marketing, and growth hacking. Online marketing is often part of a growth hacking strategy, but it is actually more comprehensive. Read more about growth hacking here.
The counterpart of online marketing is offline marketing (traditional marketing). By this, we mean marketing services without the use of digital media, such as the internet. Some examples are advertisements in free local papers, daily newspapers, magazines, television and radio advertisements, roadside billboards, and promotional teams.
Table of Contents –
What is Online Marketing?
Online Marketing Examples
Types of Online Marketing
What is Affiliate Marketing?
What is display advertising?
What is Email Marketing?
What is search advertising?
What is Social Media Marketing?
What is Search Engine Optimization?
Online marketing examples
Examples of online marketing are posting a message about your latest product on Facebook, adjusting the product text in your online store to be found better, and creating an ad in Google Ads, which is then shown in the paid search results in Google.
Types of Online Marketing
We just indicated that online marketing is a collective name for different types of digital marketing. We distinguish a separate marketing discipline for each digital channel. Each of these disciplines has its own advantages and disadvantages and contributes to strengthening your message to the customer. Depending on the target group that suits your product or service, you can opt for the following forms of marketing:
- Affiliate Marketing
- Display advertising
- Email marketing
- Social media marketing
- Search engine optimization
On the one hand, there is traffic where you pay per click on an ad, such as Display advertising and search advertising. In addition, there are marketing forms where paid options can be used, but a few things can also be achieved for free, such as social media marketing where you can post yourself, but also promote posts with an advertising budget. At the other end of the spectrum, we find email marketing and search engine optimization, where you don’t pay for visitors.
What is Affiliate Marketing?
Affiliate marketing – also called referral marketing – is a form of online marketing where the person who promotes your products or services is rewarded for the converting traffic that he sends to your online store or business site. An affiliate uses a specially generated tracking code that, when clicked by a potential customer, registers from which website the customer came. This form of marketing is extremely suitable for collaborations between companies and blogs or comparison sites. And it offers a great way to generate more sales. After all, you only pay a commission if there is a sale ( conversion ).
What is display advertising?
Display ads are banner ads that are displayed on someone else’s website. As a result, you can generate a wide range. Display via Google Ads makes it possible to show your ad on more than 3 million websites. You can set this to reach a specific group that is super relevant to your product. Your advertisement will then be on websites where your target group is looking for information about your product. Usually, display advertising works very well in the initial phase of the customer journey , when people are still gathering information and have not yet made a choice about which product they want to buy.
Has a visitor already visited your website, but has it not yet been converted into a paying customer? Then retargeting can be a powerful tool. With retargeting you target advertisements specifically at people who have already seen the website.
What is Email Marketing?
In email marketing, you come up with strategies that entice your target audience to subscribe to an email list. For example, you can give away a free e-book in exchange for registration. Consider, for example, a whitepaper download for which you have to leave your e-mail address. Once registered, you can expose the people who have registered to an automatic mail sequence (autoresponder). You set up these e-mails correctly once and then every new subscriber will receive automated e-mails.
What is search advertising?
With search advertising (SEA) we think of the paid search results in search engines. If you enter a search query in Google, you will usually first see advertisements and only below the natural (non-paid) search results. Google is the most widely used search engine in the world, through Google Ads you can bet on paid advertisements. Search advertising is a very effective way to quickly get noticed by buying-oriented customers.
What is Social Media Marketing?
Many people are active on social media every day. It is therefore smart to use social media marketing to respond to social media channels such as Facebook, Instagram, Twitter, and LinkedIn. The aim of most social media campaigns is to gain more exposure (branding), followers, and fans for your brand.
What is Search Engine Optimization?
With search engine optimization or SEO ( search engine optimization ) for short, you do everything you can to set up your website in such a way that it is seen as relevant to certain searches in the eyes of Google and other search engines. Suppose you have a webshop in dog baskets, then you want people who search Google.nl for ‘dog basket’ to see your website first in the search results. With search engine optimization you make this possible.
Are you looking for an SEO specialist in India? Then it is good to check whether it has mastered all facets of search engine optimization. This concerns three parts:
Technical optimization: Does the website load well and is it legible?
On-page optimization: Do you place content (text, video, and images) that match the search?
Off-page optimization: Are there enough relevant links pointing to your website?
It is important that your website scores well in each of these three SEO focus areas. If you know how to achieve this, you will be ahead of the competition and will be easier to find than other websites in your industry.
Advantages of online marketing
- Insight into the entire customer journey/sales funnel (everything is measurable);
- Long-term more visible to your target group;
- Better balance between costs and benefits of marketing;
- More effective than traditional marketing.
- Everything is measurable in online marketing, from measuring incoming traffic to their behavior on your website. This way you can also measure whether they implement certain goals that are important for your website/organization. In Google Analytics you set these smart goals and then real-time is tracked how the traffic converts. We will now discuss what online marketing goals are and how you can use them smartly for your organization.
