In the fall of 2015, internet giant Google came up with a new method in the app development world called “Progressive Web App” or PWA. The idea was to break the shackles of the limited functionality of mobile applications.

What is PWA exactly?
The core idea behind the inception of PWA is to provide functionality similar to what HTML and web development languages have been providing for years. The PWA focuses on delivering a flawless interface that can be accessed on a browser.
This new approach of development has brought several benefits for both firms as well as individuals who work on mobile platforms and also work for their users.
PWA works on improving the functionality without hampering the existing one with the help of its three key features:

1. Web App installation and accessibility is alike native app.
2. Offline Availability, with it the web app can function without the internet.
3. Push Notifications, web apps can send updates easily.
These features mean that now, customers are the actual users of web apps. According to various data analysis, users get a better experience on an app over browsers. However, they only install apps that are used more on a daily basis, mainly because of the limited storage space.
The progressive web app developer is finding new ways to make a loyal audience, which will invariably provide a good amount of revenue via ads, sales, etc. Moreover, surveys have shown a trend that the majority of customers are from web traffic rather than native app traffic. However, the conversion rate of app is better than the web, which means the reach of the web is more, but its optimization rate is less.
This alarming fact has triggered the mobile app developers to work on the functionalities of PWA to boost the conversion rate of web traffic.