Ensure that you have the correct business page on Facebook

This is no secret that when you take your business on Facebook, make sure you have a correct business page. You must know that personal profile and business page are two distinct identities on Facebook and if you want to start selling on Facebook, you have to create a business profile for effectiveness. This might seem obvious, but many social media consultants are often surprised how many marketers get this part wrong. In addition to this, you must also ensure that your Facebook business page falls under the right classification. Some of the types of classifications include:

Local business or place
Artist, band or public figure
Company, organization or institution
Entertainment; and more
Getting yourself listed under the correct type would open the number of features that are specific to your business. For example, selecting “local business or place” gives you an option to set a physical address which you would not be able to find under the other category.

Optimizing your images is necessary

Optimizing images is something that is one of the golden rules of social media marketing trends this year. You must ensure that the images that go on the Facebook business page are optimized in terms of quality. From the profile photo, cover photo to the others posted on the respective page must be full-proof in terms of Facebook marketing. They should be captivating and attention-grabbing but at the same time of a size that doesn’t take time in loading and more.

Use the CTA (Call to Action) button

Now, this is something that would give all your visitors an instant opportunity to come to your website and explore. However, a lot of eCommerce marketers overlook while planning out their Facebook marketing strategies. What the eCommerce must do when they’re planning their plan of action in social media marketing in 2019 is by ensuring that there’s at least one Call To Action (CTA) button on every business page. If you are not investing in this feature, you are really leaving a lot of money on the table.

What the CTA button says and will depend entirely on however you set it up and you’ve got no shortage of choices — Buy Now, Sign Up, Contact Us, Use App, See Video and many others. You’ll be able to connect these buttons to your landing page, a contact form, a video that you just would really like to market or associate degree opt-in page. It all depends on what you’re wanting to accomplish along with your Facebook business page.