We are looking for a highly skilled and analytical SMM Specialist (Google Ads and Meta Ads) with hands-on experience in managing Google Ads and Meta Ads (Facebook & Instagram). The ideal candidate should be capable of planning, executing, and optimizing paid advertising campaigns to generate leads, drive conversions, and improve overall ROI. If you have strong expertise in digital advertising and performance marketing, we want to hear from you.
Key Responsibilities
- Plan, create, and manage paid advertising campaigns across Google Ads (Search, Display, YouTube, Performance Max) and Meta Ads (Facebook & Instagram).
- Conduct keyword research, competitor analysis, and audience segmentation for targeted campaigns.
- Optimize campaigns regularly to improve CTR, conversion rates, and reduce CPA.
- Create compelling ad copies, creatives, and A/B test variations to improve performance.
- Set up tracking using Google Analytics, Conversion Tracking, and Meta Pixel.
- Monitor daily budgets, bids, and overall campaign delivery.
- Analyze performance data and prepare weekly/monthly reports with insights.
- Work closely with the social media and creative teams to align campaigns with brand goals.
- Ensure all ad campaigns follow platform policies and guidelines.
- Stay updated on industry trends, algorithm changes, and new ad features.
Required Skills & Qualifications
- Proven experience in managing Google Ads & Meta Ads campaigns.
- Strong understanding of Google Ads Manager, Facebook Business Manager, and Ads Manager.
- Hands-on experience with Google Analytics, Tag Manager, Pixel setup, and UTM tracking.
- Ability to analyze data and make data-driven decisions.
- Expertise in budgeting, campaign scaling, and lead generation strategies.
- Strong copywriting and ad creative direction skills.
- Understanding of landing page optimization and funnel structure.