When it comes to designing a website for a small business, every top rated web design and development company counts on the following six crucial elements.

1. Navigation
It is possibly the top priority while designing a small business website. it is the path and experience you’ll lead your audience down. The only concern is you’ll not be there to direct them, so your website requires being intuitive and accessible so that discovering relevant information feels like it was performed by their choice. The best and most attractive website designs perform it in an intuitive way by sticking on the visual hierarchies.

2. Loading Times
Client psychology is a real phenomenon, particularly while dealing with the high-speed volume of the internet. It even comes into play when dealing with loading speeds of a webpage. Did you know that on average, a whopping 49% of the people will abandon a website if it takes more than a mere three seconds to load? Translate that to potential sales and that is a huge portion of missed revenue that could be evaded simply by a flawless website design.

3. Quality Photos
Possibly what sells to a big proportion of clients in an e-commerce setting where people can’t physically relate to the product, is nothing but photography. Quality, creative, and beautiful photos are your product until it is in the clients’ hands after they’ve bought it. Experts in a leading web design and development company will always focus on including high-quality photos with a proper composition that frames your product can actually build trust in shoppers.

4. Mobile Compatibility
Remember that the way you perceive your website may not be the only way it’ll be observed by your target audience. Overall, your website has to be simply as stunning from your desktop, to your tablet, as well as to your Smartphone. After all, around 52% of e-commerce transactions take place on mobile devices. And, for a flawless user experience, the aspect ratio, resolution, and the size of every photo is optimized appropriately. No website design specialist will overlook this element.

5. Call to Action
CTA is one of the crucial elements of every website design, especially for small businesses. After all, it is what physically makes the client purchase or interact with your product. You would like to bear in mind your website flow and the mental steps you would like your clients to take while landing on the homepage. While “About Us’, “Blog”, and “Contact Us” sections are vital to your image and business, you must focus on having a promising and strategically positioned CTA.

To top it all, every professional of a reputed web design and development company will use whitespace smartly. It contributes to a wonderful design and results in an impeccable user experience. Whitespace offers components on a webpage enough room to breathe and makes it convenient to discover the required content effortlessly. It’ll certainly take the user experience of your website to the next level.