PPC Expert

About the role

Responsibilities

Participate in forming effective paid search strategies

Launch and optimize various PPC campaigns

Oversee accounts on search platforms (e.g. Google AdWords, Bing)

Be involved in keyword selection and audience targeting

Monitor budget and adjust bids to gain better ROI

Track KPIs to assess performance and pinpoint issues

Produce reports for management (e.g. dashboards)

Write attractive and concise copy for adverts

Suggest and develop new campaigns across multiple channels

Maintain partnerships with PPC ad platforms and vendors

Find ways to reduce risk of click fraud

Keep abreast of PPC and SEM trends

Requirements and skills

Proven experience as a PPC Manager or Digital Marketing Specialist

Experience in data analysis and reporting

Knowledge of SEO and digital marketing concepts

Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred

Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)

Understanding of HTML and XML is a plus

Proficient in MS Office (particularly Excel)

Excellent communication skills

Analytical thinking with strong math skills

What you'll do

• Own delivery for client-facing web, mobile, AI, cloud or digital transformation work based on the role.
• Collaborate with project managers, designers, QA and client stakeholders through discovery, build, launch and support.
• Write clear documentation, communicate risks early and keep delivery quality high.
• Contribute to reusable engineering practices, reviews and mentoring inside the WebSenor team.

What we're looking for

• Strong hands-on experience relevant to this role and a portfolio of shipped production work.
• Clear communication, ownership mindset and ability to work with global clients.
• Comfort with delivery discipline: estimation, reviews, testing, documentation and release readiness.
• Ability to learn fast and work across modern product, engineering and AI-enabled workflows.

What you'll get

• Work on real enterprise client projects with measurable business outcomes.
• Collaborate with experienced engineering, design, QA and delivery teams.
• Growth through mentoring, project ownership and exposure to global clients.
• HR-approved compensation, benefits and policies as finalized during the offer process.

About the team

You will work with WebSenor project managers, UI/UX designers, QA engineers, cloud specialists and senior developers focused on quality delivery for enterprise clients.

Our hiring process

• Application Review: HR and delivery leadership review your profile for role fit.
• Technical Discussion: Meet the technical team for skill, communication and project-readiness evaluation.
• Final Conversation: Discuss compensation, joining timeline and team fit.
• Offer and Onboarding: Receive the offer, documentation checklist and onboarding plan.